Live Cooking for Your Audience

Zzest adds live cooking to your recipes — on your blog and on Instagram and TikTok. Your audience joins a live kitchen and cooks together — meeting and connecting with real people who share their love of cooking.

No — Zzest isn't an app. On your blog, it's a live video overlay that appears directly on your recipe page, so readers join and cook together without ever leaving your site. On social media, your followers join from a link you share — in the app's built-in browser or their device browser.

No. Zzest isn't a cooking platform — it's simply the technology that lets your community cook together live, on your blog and across social media. Your audience never needs a Zzest account or sees Zzest branding, and we never contact them directly except for support or legal matters (always copied to you).

Absolutely. Zzest works for small audiences because we bring people from many communities together to connect over their love of cooking — so even a small blog or social following fills every session with lively company. On your blog, readers never leave your site: the experience is self-contained on your website, protecting your traffic.

Zzest complies with online safety laws, including age verification, and uses advanced technologies and moderation to prevent misuse of the product. We retain recordings and activity logs for a minimum of 180 days. New participants who have not yet built a reputation have their video time-shifted, so a moderator reviews and approves their video before it is shared with the other participants.

Zzest maintains a direct, instantly-updatable channel to your live cooking, so we can push security fixes the moment we spot them — with nothing in between to slow us down, unlike the WordPress plugin update pipeline. And as always, all legal liability rests with Zzest, never with you.

No. As part of joining a live cooking session, every participant agrees that all liability for any real or perceived harm rests with Zzest — not with you — so you are legally covered as the creator.

Every live session is actively moderated by a Zzest representative, and our systems include built-in misuse prevention. We monitor sessions for safety, review activity logs, and you can contact us at any time to review or address activity in your sessions.

All users go through age, identity, and physical-address verification before they're allowed to turn on their camera. This keeps live sessions safe, accountable, and welcoming for everyone.

Users can report inappropriate behavior at any time during a live session. Our team reviews every report and takes appropriate action. You and your audience can also reach us at support@zzest.io with any concern.

For safety and quality, we retain recordings and activity logs for a minimum of 180 days.

Live cooking sessions are fully moderated and designed for viewer engagement. Our algorithm places participants in rooms with people they're most likely to find interesting, based on each participant's preferences. Every session is led by a Zzest representative who engages participants, moderates the room, and keeps things lively, safe, and entertaining. You're welcome to engage with your viewers yourself — or let Zzest handle everything for you.

That's entirely up to you. Zzest can moderate and lead every live session on your behalf. If you'd prefer to join, lead, or take on any role during the session, let us know how you'd like to participate and we'll provide clear instructions on how to do it.

Not at all. You can be as involved as you like — Zzest's moderators can lead every session on your behalf, or you can join and cook alongside your audience whenever you want. It's entirely up to you, and we'll support you either way.

No. Live cooking sessions are led and moderated by real people, and we never use AI as a substitute for them. The safety and warmth of every session comes from actual people.

Install our snippet (two minutes, with WPCode) and each of your recipes gains a "Join live kitchen" option. Readers enter a shared video kitchen where they cook together, chat, and have fun. Participation is always free.

When you sign up with your social handle, a Zzest representative reviews your accounts and works with you to schedule live sessions at times your followers are most active. We send you a link to share with your followers, and they join the live kitchen in their browser — either inside the app's built-in browser or their device browser. No app and no Zzest account needed.

No app and no download. On your blog, readers join directly from your recipe page. On social media, followers join from a link you share — in the in-app browser or their device browser. Watching and cooking along is completely friction-free. The only extra step is a quick, one-time safety verification for anyone who wants to turn on their camera, which keeps sessions safe and welcoming for everyone.

Live cooking is embedded seamlessly into your blog or shared through your own social link, so your audience experiences it as a natural extension of you — there's no Zzest branding or graphics. We keep only a minimal legal mention of Zzest, so support and legal matters go directly to us, never to you.

Modern devices and browsers support full live video conferencing directly within a web page. Participants can turn on their camera and microphone and see others clearly in high resolution — just like Zoom or Google Meet, without leaving your blog or your social link.

Live cooking generates revenue in two ways. Direct revenue comes from optional in-session upgrades that participants can purchase to enhance their experience. Indirect revenue comes from more engaged and returning audience members, who spend more time with you and come back more often. Live cooking sessions are always available to be enjoyed free of charge. We introduce and remove upgrades continuously based on feedback we get from participants and creators. Examples include: fun video filters such as a chef's hat, jumping to the head of the line when there are many users wishing to actively participate, sending/receiving DMs, and more. We always make sure upgrades are optional and non-obtrusive, keeping a clean and enjoyable cooking experience.

While most participants are passive, a significant number of people enjoy live cooking and return on a daily or semi-daily basis — and these engaged audience members are the ones most likely to purchase upgrades. Exact amounts are hard to predict — we regularly adjust the types of upgrades and their pricing based on what your audience responds to best.

Live cooking is a brand-new experience for food creators, so it takes time for your audience to discover it, try it, and embrace it. Some revenue features also require users to complete age, identity, and physical-address verification before they can turn on their camera, which takes time to reach broad adoption. In short, live cooking can generate significant revenue — but it may take several weeks or months to reach its full potential.

Payout details are arranged during onboarding with a Zzest customer support agent. You'll provide your payout information and receive your share of revenue on the schedule we agree on.

Yes. We provide regular, transparent revenue reports so you can see exactly how your live cooking is performing.

No. The fully immersive overlay isn't compatible with ad networks like Mediavine, Raptive, and AdSense, which don't allow anything to cover their ads. For blogs with inline ads, Zzest places the live kitchen inline within the recipe instead, so your ads stay fully visible and compliant.

You keep the majority of every upgrade your audience buys during live sessions. The standard share starts at 80%*, plus a +10%* early-adopter bonus for creators who join now. The rest goes to the real people who make live cooking work: the moderators who keep every session safe and lively.

Zzest keeps a share to pay for the real people who make live cooking work — the moderators who keep every session safe and lively — plus the platform that runs it all. As live cooking scales and our costs become predictable, our goal is to pass more of that back to you.

Yes. As an early partner, you get a +10%* early-adopter bonus on top of the 80% standard share — today that's 90% total.

Yes. Your audience always cooks for free, and Zzest is free for you to use. We monetize through optional in-session upgrades, and we share the revenue with you.

No. Zzest works with both inline and bottom bar ads, staying fully compliant. And because it never changes the content of your recipes, affiliate marketing is unaffected.

You don't have to choose on day one. Start with inline ads + inline kitchen — the safest, fully compliant option. Then Zzest will partner with you to A/B test the bottom sticky bar + fully immersive kitchen on a small slice of your traffic, sharing exact engagement and revenue stats for each. As results come in, we'll gradually move more traffic toward the winner, at a pace you're comfortable with — so you decide based on your own data, not a guess.

WPCode is the industry-standard, highly stable WordPress plugin for safely adding code snippets. It lets us add Zzest exactly where you want it — across all your pages or on individual recipes — and we'll help you configure it during onboarding. Because WPCode is widely used and well maintained, Zzest keeps working reliably through WordPress and theme updates.

Safety. Live cooking streams video from every participant, so our security bar is far higher than a typical plugin's — and because it runs in the browser, we must be able to respond to a security issue the moment we detect it and patch your site without delay. A WordPress plugin is updated through WordPress's own pipeline, which would slow down those fixes. Other plugins can accept the risk of delayed updates; live video cannot.

No. The snippet is a small, deferred script that loads asynchronously, so it won't affect your page speed or your existing ads.

Nothing to worry about. Because Zzest is added through WPCode — a stable, widely-used plugin — it keeps working through theme changes and WordPress updates.

No. The Zzest overlay is a visual layer that appears on top of your recipe — it doesn't modify your recipe's content, structured data, headings, or any SEO-critical elements. Search engines see your recipe exactly as they always have.

No — and that's by design. Zzest never covers your sticky bottom ad bar: the fully immersive live kitchen sits neatly on top of it, so the bar stays visible the whole time.

Yes — and that's the safest setup. For blogs with inline ads, Zzest places the live kitchen as an inline section inside the recipe — not as a full-screen overlay — so your inline ads stay visible the whole time, with a "Jump to Live" button for one-tap navigation. When you'd like to compare options, we can test a bottom sticky bar + fully immersive kitchen on a small fraction of your traffic, so you can lean into the winner with real data — gradually and at your pace.

Live cooking opens automatically once the conditions for a great session are in place — enough people online at the same time, geographic proximity, shared interests, and a healthy balance of active and passive participants. This smart matching is part of what makes sessions so engaging and fun, and it's also why an active session won't be running at every moment. If you'd like to see how it looks on your own recipes, email support@zzest.io and we'll schedule a live simulation right inside your blog.

Yes. Zzest is added to your site as a lightweight snippet and works alongside all major recipe plugins, including WP Recipe Maker, Tasty Recipes, and Create. It doesn't replace or interfere with your recipe cards — it simply adds the "Join live kitchen" option on top of the recipe experience your readers already know.

Yes. One of our Zzest agents will be happy to schedule an online meeting where we simulate live cooking directly on one of your recipes — completely safe, with no installation required. Get in touch at info@zzest.io and we'll arrange it.

For your blog, Zzest works with WordPress through the WPCode plugin. But you don't need a website at all — you can bring live cooking to your followers on Instagram and TikTok.

No. Installation is a simple copy-and-paste using the WPCode plugin — it takes about two minutes and requires no coding.

Yes. Live cooking works on modern smartphones, tablets, and computers, across all major browsers — Chrome, Safari, Firefox, and Edge. Your audience can join from whatever device they already use to visit your blog or tap your link.

E-mail us at support@zzest.io and we'll get back to you within 2 business days. When you install Zzest, a dedicated customer support agent will be in touch to help you get set up and provide you with a 24/7 phone number for urgent matters.

To remove Zzest, simply delete the snippet you added in WPCode during installation. The code will stop running immediately, and your readers will no longer be offered live cooking sessions.

We're sorry to see you go. If something didn't work out, we'd love to hear about it at support@zzest.io so we can keep improving.

One important note: once our system detects that Zzest has been removed, your early-adopter bonus ends. You're always welcome to rejoin — you'll start at whatever the rate is at that time.

Zzest follows all applicable domestic and international privacy laws, including GDPR and CCPA. Data is encrypted in transit and at rest, we retain only what is needed to run the live kitchens, we never sell personal data, and your audience can request deletion of their data at any time.

Yes. As part of our commitment to a safe experience for everyone, we retain recordings of session video and audio for 180 days. This is fully transparent, and participants explicitly agree to being recorded when they join a session.

We collect personal data only from people who choose to actively participate in a session. Viewing is always anonymous and requires no data — though viewers may, if they wish, optionally share general details such as age range and gender to help us match them with like-minded people. This is entirely their choice and always under their control. For active participants, we may collect basic information such as name, age, and proof of address, solely to keep every session safe for everyone.

You or any of your audience can contact us and get a response within 2 business days. E-mail us at privacy@zzest.io.